There’s a new, hilarious lager campaign showing men lovingly cradle their beer bellies, as an expectant mother would.
The photos are part of an ad series for Bergedorfer Bier.
The beer, called Belly Button Beer, is made in Melbourne. The tagline for the campaign is “Bergedorfer Bier – brewed with love.” Classic…
In case the big, naked man guts didn’t peak your interest in this beer, here’s something a little more disturbing: How it’s made!
The ad series come just a few weeks after brewers in Australia announced a new beer recipe, which uses yeast grown from their own belly button lint. Brewers said they took a scientific approach, isolating their own yeast strains by SWABBING THEIR BELLY BUTTONS and then streaking out the samples on plates.
So in case you wanted to try this beer after seeing the adverts, you won’t want to anymore.