Doctors out of Oberlin College in Ohio did five experiments to measure disdain for multiple words, including profanity, racial slurs, and other terms that are politically incorrect or even violent.
Some of the words included f**k, murderer, and vomit.
The researchers wanted to figure out if an aversion to “moist” was real, who is adverse to it, and why?
Turns out, about 18 per cent of the study participants fell under the “categorically averse” grouping when it came to hearing the word ‘moist’. It was women, younger people, and more educated people who found the word most unpleasant.
The researchers have three guesses why people get uncomfortable with the word:
- Its sound.
- Its connotation: Chocolate cake is moist and delicious.
- Its social transmission.
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